Every year, the global events industry pours out an ocean of conferences, panels, keynotes, and workshops. Big names on stage, packed agendas, networking until your voice cracks. The collective spend? Over $1.5 trillion a year.

And yet, 20% of that value, around $300B, evaporates into thin air.

Why? Because most organizations don’t capture or repurpose what’s actually said.

Think about it. The moment a keynote ends, the insights die in the room. Panel discussions spark debate, but who remembers the nuance a week later? Networking conversations are rich with context — yet most of it stays locked in attendees’ heads.

The industry spends billions on venues, AV setups, catering, flights, and staging. But the content — the actual words, knowledge, and insights — is treated as disposable. That’s insane.

It’s like filming a blockbuster and then deleting the footage after the premiere.

The Black Hole of Event Knowledge

Here’s how the $300B problem plays out in practice:

• No records. Conversations vanish after applause.

• No reach. Insights rarely travel beyond attendees.

• No ROI. Organizers pay millions for speakers, yet the ideas don’t scale.

Every panel, every talk, every networking session is an untapped goldmine. But when it disappears, the value does too.

Imagine if Every Talk Lived On

Now imagine flipping the script:

• Attendees could revisit the best moments anytime.

• Sponsors could get long-tail visibility for months after the event.

• Organizers could build living knowledge hubs instead of one-off spectacles.

Events would stop being just experiences and become content engines. That’s not a side benefit — it’s the difference between a one-day impact and a 365-day legacy.

Every single conversation, presentation, or workshop could be transformed into high-value assets: LinkedIn posts, video highlights, newsletter articles, blog content, or sales enablement materials.